The studio has been working with the famous denim brand to create its retail outlets in France for over a decade. This concept store with variable geometry plays on raw materials and adapts to each place by taking into account its architectural specificities.

Currently, Studio Mainardi is working to install the Diesel flagship boutique to Paris on Rue Saint-Honoré, located between Place Vendôme and the Tuileries Gardens. The opening of this 540 square meter showcase is scheduled to open early 2023.

Design: Diesel spa

In the new boutique, located on the prestigious rue Saint-Honoré and spread over two floors, the two main materials used are metal and mirrors.

The displays, racks and walls are lacquered in red, the recognisable colour of the Diesel logo, which is also used for the stairs and lift.